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Since 2001 Magni has developed a philosophy which is based on a holistic attitude towards the concept of product quality. By being present at all phases; from concept development across production, marketing and sales, they want to represent a coherent sense of quality and safety to their retailers and end users.

Therefore, their goal can be formulated as always being present with a broad assortment, having an easy and flexible ordering and delivery process, and to have quality products which fulfill or exceed all safety and durability standards.