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bblüv was born from a family dream and a love story between a former engineer and a former actuary. Their respective experiences led to the development of smart, solution-oriented products that showcase the latest trends and technological innovations intended to make parenting easier, while managing to remain fun and interesting for kids. Deeply rooted in its Canadian origins, with European-inspired design and style, bblüv has succeeded in becoming a well-established brand throughout Canada and the US. Spreading its wings outside North America; bblüv is today represented in more than 20 countries throughout the world. bblüv remains focused on product innovation and uses an outside-of-the-box approach aimed at providing peace of mind to parents with young children.